ClickFunnels Review: Is It Worth It In 2020?


by Navid Moazzez

Last Updated:
June 18, 2021

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ClickFunnels Review

Welcome to this ultimate ClickFunnels review.

ClickFunnels is a great option for nearly every entrepreneur. If you sell a product, digital or physical, then ClickFunnels can put you on the fast track for lead generation and sales.

I wrote this review and guide to help you understand how ClickFunnels works and the exciting things you can achieve with it, including the pros, cons, and much more.

ClickFunnels Review

At the end, you’ll have a chance to leave your own opinion of what you think of ClickFunnels and this review so stick around for that.

This is an extensive, in-depth ClickFunnels review, so get ready to roll up your sleeves and get dirty.

You’ll find the table of contents below for easy navigation to the parts that you’re most interested in.

Let’s get started!

What Is ClickFunnels?

Co-Founders Russell Brunson and Todd Dickerson started ClickFunnels in 2014. It’s now a $360 million SaaS business, all entirely self-funded!

ClickFunnels Review Russell Brunson

What led to ClickFunnels explosive success?

Incredible marketing strategies!

The same tactics that Brunson and Dickerson used to growth hack their company are what they sell with ClickFunnels.

Check out Brunson’s book, DotCom Secrets: The Underground Playbook for Growing Your Company Online to learn more about his marketing strategies.

And he’s also the author of Expert Secrets, which is one of my recent favorite marketing and business books where you discover how to create a mass movement and actually get people to pay for your advice.

Here’s a video where Russell explains more about why ClickFunnels is different:

ClickFunnels has one MAJOR advantage over the competition:

Ready-to-go, battle-tested, conversion-optimized marketing funnels with high-converting page designs.

This is the core of ClickFunnels.

Sure, the page builder is relatively intuitive and easy to use, but it’s central attribute is helping you get your revenue up.

​​​What’s Included Inside ClickFunnels?​​​

As with everything in life, you get what you pay for. The old adage applies to ClickFunnels as well.

You have two packages with ClickFunnels:

  1. ClickFunnels Standard – 20k Monthly Visits ($97/month – free trial)
  2. ClickFunnels Platinum Plan – formerly called the Etison Suite Plan ($297/month OR 6-12 months at a special price – special discount)

It’s a pretty big price jump between the two! That’s why I’m here to help you decide which is best for you.

Let’s break’em down.

Standard Plan

There are a two main differences between ClickFunnels Basic and Etison Suite:

  1. ClickFunnels Standard is limited in the number of funnels, pages, domains, and monthly visitors you can have.
  2. ClickFunnels Basic does not include several advanced features.

What You Get With ClickFunnels Standard:

  • Unlimited contacts
  • 3 custom domains
  • 100 pages
  • 20 funnels
  • 20,000 monthly visitors
  • All page templates
  • All funnel types
  • Ability to share your funnels with other ClickFunnels users
  • A/B split testing
  • Email integration with third-party outreach manager 

What You Don’t Get:

Backpack (affiliate program management)

Actionetics (email marketing and automation platform)

Platinum Plan (formerly Etison Suite Plan)

When you upgrade to Platinum Plan, you go from having a limited number of funnels and pages to unlimited and some other awesome benefits.

That’s right, you get to build marketing funnels to your heart’s content!

With Etison Suite you get:

  • Unlimited contacts
  • Unlimited pages
  • Unlimited funnels
  • Unlimited monthly visitors
  • 3 custom domains
  • All page templates
  • All funnel types
  • Ability to share your funnels with other ClickFunnels users
  • A/B split testing
  • Email integration with third-party outreach managers 

To top it all off, you get access to 2 powerful features:

Backpack (affiliate program management)

Actionetics (email marketing and automation platform)

Here’s the comparison chart between the Basic plan and Etison Suite side by side.

ClickFunnels Review Pricing Options

I review many of these features later on in the article along with ClickFunnels’ other premium features.

Is ClickFunnels Right For Me?

Do you have a product to sell or a launch to promote?

If the answer’s yes, then ClickFunnels could be worth a try.

So who is ClickFunnels for?

In this section I’ll get into that quickly before we get dive deeper into this ClickFunnels review.

ClickFunnels Is Right For You If:

  • You’re an eCommerce business owner.
  • You sell information products.
  • Check CircleYou’re a coach or consultant.
  • You offer professional services.
  • You’re an agency owner.
  • You’re in retail (selling to consumers).
  • You’re in network marketing.
  • Check CircleYou do affiliate marketing.
  • Check CircleYou’re in B2B (business to business).

You just have to be sure that a sales funnel fits into your business model.

Even if you’re just starting your business, you can still benefit from the efficiency and ease of use of ClickFunnels.

Most users start out with the ClickFunnels Basic and then upgrade to Etison Suite once they exceed the monthly visitor, page and funnel limits of Basic.

ClickFunnels Is NOT Right For You If:

  • You can’t afford the minimum price of $97/month.
  • You don’t have the time to invest in learning how to use ClickFunnels.
  • You don’t have a product to sell or promote.
  • Times CircleA sales funnel isn’t a strategic part of your business model.
  • Times CircleYou’re not interested in building a successful online business.

Funnels can be setup in as little as 10 minutes if you’re tech savvy, but everyone’s learning curve is different.

If you’re a complete novice, plan to set aside at least two to three days to figure out how to get the most out of ClickFunnels (but it would be like that with pretty much any other similar tool you start using as well).

ClickFunnels Review: An In-Depth Look Inside

ClickFunnels increase their customers’ revenue by designing sales funnels based around basic human psychology.

They take the guesswork out of what works.

This ClickFunnels review exposes what makes this sales funnel building software so effective at generating leads, driving revenue, and creating and promoting events like virtual summits.

My Personal Favorite ClickFunnels Features

When it comes to SaaS products, I ask two main questions:

1.  Will it save me time and energy?


2. Can it make me more money, faster?

ClickFunnels checks both of these boxes for several reasons:

  • ClickFunnels OTO (one-time-offer) page automatically prompts customers with an upsell. No need to re-enter credit card information. They can act on impulse to significantly increase your sales revenue per customer.
  • The drag and drop page builder is easy to use.
  • ClickFunnels Basic comes with a collection of full funnels for lead generation, sales and event promotion that are ready-to-go out of the box. Talk about a time saver!
  • All the page designs are customizable so that you can brand them to the high heavens.
  • ClickFunnels integrates with a laundry list of third-party software from email marketing platforms to ecommerce tools.

There are so many useful features as well, and I know they are constantly improving the platform as well.

That being said, let’s dive into a more in-depth ClickFunnels review of the key features and benefits it can offer you.

ClickFunnels comes with preset funnels for lead generation, sales and event promotion that are designed to increase engagement and conversions.

Not interested in spending time tweaking page designs?

No problem.

ClickFunnels pages are good-to-go out of the box.

Best of all, they’re easy to implement.

ClickFunnels connects customers with your membership area immediately after they subscribe a product so that they have instant access to all of your content, tutorials and upsells.

Before we dive into the different funnels that ClickFunnels offers, let’s define the different types of pages and their roles in the funnel.

How ClickFunnels Work: When Pages Become Funnels

Every legendary funnel consists of a series of pages. When you arrange these pages strategically, they become a powerful sales funnels.

Can I get a squeeze please?

Many of the funnels in ClickFunnels start off with a “squeeze page.”

ClickFunnels Review Optin Pages

The squeeze page has one purpose: to collect a single piece of info about the customer so that you can retarget them. In most cases, this is an email or Facebook messenger info.

Reverse Squeeze Page

A reverse squeeze page is the first page in the funnel (if it’s used at all).

It’s job is to get the customer warmed up for engagement and hyped about the value of the product before sending them onto an actual squeeze page to collect their contact info.

Sales Letter Page

A sales letter page is sometimes used at the beginning of a funnel. It promotes the value of the product through a video or letter at the top of the page.

Below is a place for the customer to submit their credit card info and make the purchase.

Application Page

An application page collects detailed contact information about the customer, such as phone number, address and other valuable tidbits.

Upsell / OTO Page 

An OTO (one-time-offer) page is an upsell page that offers an instant upsell to the customer after they’ve just made a smaller purchase.

ClickFunnels Review Upsell Pages

It allows them to commit to the upsell with one click using the credit card from the previous transaction.

ClickFunnels Review OTO Upsell Page

Offer Wall Page / Thank You Page

An offer wall page thanks the customer for subscribing/purchasing and displays a list of other top-selling products that they may be interested in.

Customizing Your Pages

  • You can tweak pre-designed templates to match your design preferences with the Etison Editor drag ‘n drop builder.
  • Customize any feature using the drag ‘n drop builder. If ever you need to make a change that’s outside the scope of the page builder, you can use CSS code.
  • Padding adjustment: adjust the space between features at will.
  • Color adjustment: change the color of any element.

Now let’s see these funnels in action!

Funnel Builder

The most part of ClickFunnels is, of course, their funnel builder.

ClickFunnels Review Funnel Builder

ClickFunnel has two options when it comes to setting up your funnel:

  1. The Cookbook Builder Process (guided)
  2. Classic Funnel Builder (DIY)

The Cookbook Builder

The Cookbook Builder is a relatively recent addition to the ClickFunnels arsenal. It allows you to create funnels based on the industry and type of funnel.

ClickFunnels Review Cookbook Builder

You get to sort between the following industries…

  • Professional services
  • Ecommerce
  • Network marketing
  • B2B
  • Author/Speaker/Coach/Consultant
  • Retail
  • Other

From their you get to choose between your type of funnel:

  • Lead funnel
  • Sales funnel
  • Event funnel

Classic Funnel Builder

The Classic Builder is more straightforward but result in you having to make more design decisions further down the line.

ClickFunnels Review Classic Builder

You simply choose between…

  • Collect emails
  • Sell your product
  • Host a webinar
  • Create a custom funnel

Here’s how these different types of funnels work..

Types Of Funnels You Can Create With ClickFunnels

What are you hoping to accomplish with your funnel?

Do you want to build your list of leads for retargeting?

Maybe you want to push a sale and then immediately go for the upsell?

Either way, Clickfunnels has your back with their carefully crafted funnels.

Clickfunnels has three main types of funnel designs:

  1. Lead funnels
  2. Sales funnels
  3. Event funnels

Funnel Type #1: Lead Funnels

Want to generate leads?

ClickFunnels has a funnel for that.

If you’re hunting for leads, you have two unique funnels to choose from depending on your acquisition goals:

  1. Email/messenger
  2. Full-on application

1. Basic Email/Messenger Leads

Basic email or messenger lead funnels are as simple as they come. They consist of a squeeze page followed by a thank you page.

They’re the smash and grab of the sales funnel world.

The goal is to build a list of leads so that you can retarget them and sell to them later.

Wham, bam, thank you man!

2. Application Funnels

Application funnels are for when you want to gather a little bit more than just a single piece of contact info. Because you’re asking the customer to spend more time filling out a longer form, you need to warm them up first.

That’s where application funnels are at their best.

Page #1

Application funnels warm the customer up by using a “reverse squeeze page” to get them excited about the product.

Page #2

Then comes the squeeze page to collect their email or FB messenger info. That way, if they bail here, at least you’ve got the contact info out of it.

Page #3

Next is the application page. The application page collects the entire delicious platter of data — everything from phone numbers to addresses.

Page #4

The funnel ends with a nice thank you page.

Funnel Type #2: Sales Funnels

Ready to sell? When the time’s right, you’ll want to pull a sales funnel out of your bag of tricks.

ClickFunnels Review Sales Page Funnel

1. Two-Step “Tripwire” or “Unboxing” Funnel

Tripwire, or unboxing funnels, as they’re called, are the golden unicorn of marketing funnels.

They capitalize on the buying momentum of customers who just made a purchase.

A two-step tripwire funnel uses a lower-priced product to warm customers up for the upsell.

Some ClickFunnels users expect to lose money on the cheap product in this funnel.

That’s okay.

It’s sole purpose is to warm the customer up for the upsell on the next page.

Here’s how it works:

Page #1

The funnel starts with a sales page for a cheap product like an ebook, or whatever introductory product you choose.

Page #2

The second page is the OTO page, or upsell page. The customer has already entered their billing info when they bought the first product. They only have to make one click on the OTO page and their card will automatically be charged.

PRO TIP: Boost your conversions on the OTO page by saying that the upsell product is only available at a discounted price if they buyright now.

Page #3

Offer Wall Page: This third and final page displays a list of additional products that the customer might be interested in.

2. Sales Letter or Video Sales Funnel

Sales letter, or video sales funnels, are for more expensive products or ones that need more convincing.

Here’s how they work…

Page #1

This funnel starts with a sales letter page featuring a video or letter that promotes the offer. Below is a place to submit credit card info and make the purchase.

Page #2

OTO page with upsell offer.

Page #3

Offer wall page to promote other products.

3. Product Launch Funnel

Got a killer product that’s ready for liftoff?

Product launch funnels are engineered to get people pumped for your product release.

The guys who do the JumpCut YouTube channel course executed this strategy perfectly for the launch of their JumpCut 2.0 program.

They used a squeeze page to collect an email, a pop-up to request collect info about the customer’s business goals, and then delivered a series of videos to keep them stoked about the product launch.

Here’s how it works…

Page #1

Squeeze page collects the customer’s email and commits them to the video series.

Page #2

Pop-up asks for more info about what they’re trying to accomplish with your product. This allows you to segment them into a specific video series if you have a different series for different types of customers.

Page #3

The four-part video series is delivered directly into the customer’s inbox one at a time between now and the launch date. The videos educate the customer about your product and keep them excited up until the day your product goes live.

Funnel Type #3: Event Funnels

Hosting a virtual summit is one of the most powerful ways to rapidly build an email list, network with industry experts, and increase revenue.

Some of our Virtual Summit Mastery students use ClickFunnels to create their summit pages and high-converting funnel with ease (we make it extremely easy for them inside the VSM 3.0 program).

Russell Brunson walks you through how to create powerful event funnels in the video below (mostly focused on live and automated webinars… it would look quite a bit different for a well executed virtual summit funnel).

1. Webinar Funnel

Use this funnel for the entire sign-up process of your live event. ClickFunnels doesn’t have the ability to stream live events, but you can integrate with a 3rd party like Zoom or YouTube live.

Here’s how the funnel works:

Page #1

The webinar registration page gets them signed up and automatically adds them to the third-party software where you’re hosting the live event.

Page #2

The confirmation page is where the customer signs up for a specific time slot for your virtual summit or webinar.

Then comes the retargeting pages…

Indoctrination Page Series

The indoctrination page series is usually a series of three emails that keeps them hyped about the upcoming webinar.

Webinar Replay Page

This page gets sent to the inboxes of people who signed up for the event but failed to show up. It provides them with a link to where they can watch a replay of the event.

2. Automated, On-demand, Evergreen Webinar Funnel

This funnel is the exact same as the “Live Webinar Funnel” except that the recorded webinar can be hosted within ClickFunnels rather than a third-party software.

Drag ‘n Drop Page Builder

The pages in your funnel are your opportunity to introduce your brand to new customers.

ClickFunnels drag ‘n drop page builder allows you to do this by giving you the freedom to change the page design, all without needing to know how to code.

ClickFunnels Review Page Builder

Each page is organized into sections. Within each section you can edit the rows and columns.

Insert elements with the drag and click of a mouse.

Once you’re familiar with the interface, you can dramatically change the look and feel of the page, although the customizations are more limited compared to similar SaaS products.

Modify elements using the pop-out sidebar, and edit text elements directly on the page.

Membership Sites Feature

Create a “membership” page where all of your training material or subscription content is available in one location.

Here’s how:

  • Customers can create a login and have instant access to the membership area.


  • You can “drip-feed” the content to your members via automated email campaigns.
ClickFunnels Review Membership Sites

Order Forms

ClickFunnels Review Order Forms

  • Create order forms that are easy to use and reduce cart abandonment.
  • You can create traditional, one-page order forms. 


  • You can use two-step order forms that collect emails on the first page. The advantage to two-step forms is that if they abandon the cart on page two you can still retarget them with the contact info you collected on page one. Genius!
  • You can add “instant order bumps” to capitalize on impulse purchases.

Affiliate Program Management

You can manage your affiliate programs within ClickFunnels using Backpack.

  • Inside of ClickFunnels you can change commission plans and do payouts.
  • Provide banner ads and example sales copy that’s easy to download.
  • Generate affiliate links so that your affiliates can get paid for sharing your free content. The link will be tracked throughout the customer’s journey, so that if somewhere down the line they buy, the affiliate who originally referred them will be compensated. 

Capturing Leads

Once you’ve gathered your customer contact info, it’s time to retarget.

There are a couple of snazzy ways to do this within ClickFunnels depending on the type of plan you have.

Method #1: The Automation Tab

  • Available with both the Basic and Etison Suite plan.
  • Create short email sequences that automatically go out following an opt-in or sale.
  • Create notifications to inform you about a sale or new subscriber.
  • Schedule the time of day that you want the emails to be sent.

Method #2: Actionetics Follow-Up Funnels

  • Actionetics is only with Etison Suite.
  • Actionetics is an email autoresponder that lets you set up specific email campaigns for different audiences.
  • Campaigns can be based on the customer’s previous purchase history, where they came from, who they are, and what their behavior was during previous interactions with your funnel.

Boost conversions with targeted campaigns!

Actionetics Features:

1. SMART Lists

SMART lists allow you to data-mine your subscribers so that you can target them with a specific email series tailored just for them.

Target people who…

  • Were going to purchase but abandoned their cart.
  • Are super-buyers who purchase everything you offer.
  • Engage in all of your free content but never bite on the offer.

You can even target people who have a certain number of followers on Facebook!

ClickFunnels Actionetics MD

2. ACTIONETICS: Soooo Many Ways to Retarget

With Actionetics, your retargeting isn’t just limited to email campaigns.

Retarget with:

  • Facebook Messenger
  • Targeted ads
  • SMS messages
  • Desktop notifications

If someone doesn’t respond to Messenger ads, hit them up with SMS messages or desktop notifications.

Not everyone engages with all types of content, so it helps to have multiple angles to work.

3. Trackability: Actionetics “Action Score”

  • Track the open rates, click-through rates, and how much money is generated by each email campaign.
  • Know who your big spenders are.

Actionetics assigns an “action score” to each contact or lead bases on four factors:

  1. Recency: how fresh the lead is
  2. Frequency: how often the lead interacts with your funnel
  3. Monetary Value: how much they spend relative to your other leads
  4. Social: Ranks leads according to how active they are on social media

Leads with a higher overall action score should be more likely to interact with your brand.

Integrating Products Into Your Funnels

Success! You’ve made a sale. The customer’s done their part, now you just have to do yours and deliver the goods.

ClickFunnels makes the delivery of your products and services a breeze.

Instant Access to Membership Site and Digital Products

When customers buy your digital products, ClickFunnels automatically unlocks membership to your site.

Customers can immediately browse your other digital products.

This is ideal if you sell multiple products and services that you promote with training content and teasers.

You can also opt to send the customer directly to a thank you page where they can download their digital product right away.

Physical Products

If you sell physical products, you can add the ShipStation feature to your funnels.

ShipStation allows you to connect to over 100 different drop shipping and ecommerce sites.

Split Testing

The subtlest of page design changes can 2X or 3X your conversions.

ClickFunnels allows you to conduct A/B testing for…

  • Images
  • Images
  • Copy
  • Headlines
  • Buttons

…and literally anything you can think of.

ClickFunnels Support & Documentation

When the “ish” hits the fan and you have problems to solve, is ClickFunnels there for you?

ClickFunnels Support

The truth is, ClickFunnels has decent to adequate support depending on who you talk to.

While they don’t have 24-hour chat support, their support team is usually pretty helpful when you can get ahold of them.

It can take several hours sometimes before you hear back from chat support, even during working hours.

Some customers have complained that ClickFunnels engineers fail to resolve problems that they promised they would get fix.

The good news is that reports such as these are much less common than the positive feedback they get.

Overall, the ClickFunnels community tends to be generally pleased when it comes to customer service. Although their customer service is not the best, it holds its own when weighed against the quality of the product itself.

ClickFunnels Documentation

ClickFunnels’ help center could use a more substantial catalogue of educational materials and articles for troubleshooting.

ClickFunnels Review Documentation

They also regularly hosts Q&A sessions to dive deeper into specific topics and answer questions from the community.

Luckily, ClickFunnels’ immense, cult-like popularity makes up for it. There’s no shortage of “how-to” videos online made by loyal ClickFunnels users.

ClickFunnels Facebook group is over 180,000 strong Funnel Hackers, so you can always shoot your question their way if it comes down to it.

ClickFunnels Review Facebook Group

ClickFunnels Pros and Cons

There’s a lot of hype around ClickFunnels, and for good reason: there’s a ton of benefits to back it up.

ClickFunnels‘ drag-and-drop page builder is easy to use (once you get the hang of it), and integrates with email services and ecommerce services galore. You get to connect your funnels directly to membership sites and other elements of your sales funnel.

Is it perfect? NO!

But it sure is a convenient way to generate leads, increase revenue, and promote upcoming events like virtual summits.


  • Easy-to-use “drag-and-drop” page builder. No coding necessary.
  • You have the option to add CSS code and further alter the design.
  • Superior analytics with A/B split testing.
  • Fully integrates with membership sites (including WordPress sites).
  • Built-in email marketing.
  • Ready-to-rock checkout page templates.
  • Fully-prepared funnel templates.
  • Integrates with Stripe for payments (or you can also use ThriveCart which is what I do for my shopping cart and affiliate management system).
  • Compare which of your offers are the highest converting with easy-to-track stats (I map out my funnels first using Funnelytics which is the best funnel mapping software ever).
  • Dedicated support team often creates custom video screen grabs just for you.
  • Easily share funnels with other ClickFunnels users.
  • Works with Convertkit, ActiveCampaign, Drip, Infusionsoft and many other email service providers.
  • ClickFunnels Etison Suite comes with Actionetics email automation system if you don’t want to use a third-party email provider.
  • Manage your affiliate program with ClickFunnels Etison Suite Backpack feature.


Nothing’s perfect, ClickFunnels included.

Welcome to the darkside of ClickFunnels, where we’ll get into the cons:

  • ClickFunnels Basic limits you to the number of funnels, pages, and monthly visitors you can have.
  • Higher price point: Standard Plan costs $97/month. You have to upgrade to Platinum Plan at $297/month (regular price) if you need more than 20 funnels, 100 pages, or 20,000 monthly visitors.
  • If ClickFunnels hosting fails, your funnels and pages go down with it.
  • Are you a tech novice? Although ClickFunnels’ drag-and-drop page builder is pretty intuitive, learning to use it can still be a challenge for newbies.
  • Support can sometimes take several hours to respond.
  • No 24-hour chat support.
  • Difficult to embed ClickFunnels pages in Squarespace websites (super easy with WordPress sites though).
  • The standard URLs that come for free with your funnels look awkward and scammy.
  • Some users report the occasional glitch, but not at a volume higher than is typical with similar SAAS companies.
  • Adding a funnel can take awhile to load, sometimes between 8-10 seconds. It’s annoying, but a minor inconvenience.
  • Lacks built in digital sales tax support and don’t even integrate with services like Taxamo anymore (which means ClickFunnels payment system won’t be the best for users in EU who have customers in EU countries, at least if you want to be 100% compliant).  

ClickFunnels Alternatives And Comparison Vs Other Tools

ClickFunnels isn’t the only kid on the block with mad marketing skills.

In this section of the review we’ll take a look at some ClickFunnels alternatives to see which one is right for you.

Other similar SaaS companies in the marketing game include:

  • LeadPages
  • Thrive Themes
  • Infusionsoft
  • Unbounce
  • Kartra
  • Instapage

While ClickFunnels is the most “funnel-oriented” of the bunch, the rest have their own sets of pros and cons.

Let’s take a closer look closer look at how the other guys stack up against ClickFunnels.

1. ClickFunnels Vs LeadPages

When ClickFunnels came on the scene in 2014, LeadPages was the top dog in terms of marketing funnel software.

ClickFunnels Vs LeadPages Review

LeadPages had taken marketing page creation to a whole new level with visually-appealing, high-converting pages.

Here’s a list of the pros and cons of the original ruler of the online marketing kingdom.

LeadPages Pros

  • Superb email support
  • Hundreds of stylish page templates
  • Drag ‘n drop page builder with flexible page layouts
  • Basic split testing and conversion analytics
  • Check CircleMore affordable than ClickFunnels (only $37/month for all features)
  • Check CircleRecently added a checkout widget so that you can sell products within LeadPages

LeadPages Cons

  • Page builder can have a slow response time (sluggish)
  • Lacks tools to analyze and optimize conversions
  • Designed for you to gather leads (not drive sales)
  • Times CircleNo options for upsells
  • Times CircleLacks integration with payment processors
  • Times CircleNo autoresponder or affiliate management tool

Which Is Better For You, ClickFunnels or LeadPages?

When choosing between ClickFunnels or LeadPages, think about what you’re trying to achieve. If all you want to do is create a basic lead generation funnel with attractive pages, then LeadPages is a fine (and affordable) option.

Keep in mind that it will be harder to optimize your funnel due to LeadPages’ lack of serious split testing features.

If you’re selling a product or promoting a service, ClickFunnels is a better choice.

If I would make a decision between ClickFunnels Vs LeadPages, I would personally go for ClickFunnels, hands down.

2. ClickFunnels Vs Thrive Themes

Comparing ClickFunnels to Thrive Themes is a little bit like comparing apples to oranges.

Thrive Themes is an entire suite of plugins for your WordPress site, many of which are designed to help you generate leads and drive sales.

ClickFunnels Vs Thrive Themes Review

Thrive Architect is like ClickFunnels’ drag ‘n drop builder. Both are equally intuitive to use. If you’ve ever used Elementor page builder for WordPress, Thrive Architect is pretty much identical.

Although Thrive Themes isn’t marketed as a sales funnel product, it certainly has the same full range of capabilities, you just need to be a lot more tech savvy to build the funnels.

Thrive Themes Pros

  • Costs $19/month (or starts at just $67 one-time for Thrive Architect if you don’t need the Thrive Themes membership). 
  • Unlimited funnels.
  • Unlimited pages.
  • Unlimited unique visitors.
  • Check CircleYou can use their plugins on up to 25 different sites.

Thrive Themes Cons

  • You have to pay for hosting separately (which can cost quite a bit depending on how much traffic you have, especially with premium hosting options such as WP Engine).
  • Does not have email management software (must use a third-party program like ActiveCampaign or ConvertKit). 
  • Higher learning curve than ClickFunnels.
  • Times CircleNo 14-day free trial (but they do have a refund policy in case you don’t like it for some reason).

Which Is Better For You, ClickFunnels or Thrive Themes?

It depends. Do you want a WordPress website with the option to build funnels on top of it, or do you want the highest-converting funnels possible and then integrate them with the website you already have?

Thrive Themes is a much more affordable option, but it’s harder to split test and optimize your funnels.

If you’re already familiar with building WordPress sites and understand how to do DIY split testing, then Thrive Themes could end up working out just fine.

3. ClickFunnels Vs Infusionsoft

Infusionsoft can be a great match for large B2B or B2C companies with large email lists and multiple segments.

ClickFunnels Vs Infusionsoft Review

It’s designed to be an all-in-one marketing tool similar to ClickFunnels, but is intended for larger operations.

Infusionsoft Pros

  • Simple drag ‘n drop page builder.
  • Comes with a variety of pre-made page templates.
  • Pages are designed for power and flexibility.
  • Strong email automation capabilities.

Infusionsoft Cons

  • Drag ‘n drop builder slightly harder to use than ClickFunnels.
  • Much higher learning curve.
  • More challenging to create high-converting funnels.
  • Times CircleLacks pre-built funnels.

Which Is Better For You, ClickFunnels or Infusionsoft?

Infusionsoft is designed with large-scale email automation as its core purpose. ClickFunnels is designed to be the ultimate funnel machine.

If you’re a medium to large size business that’s looking to take email campaigns to the next level, then Infusionsoft may be for you. You will most likely need a marketing automation team help you with Infusionsoft which can cost $1,000’s a month.

Personally, I wouldn’t recommend Infusionsoft to most people as there are better options out there when it comes to email marketing, shopping cart and funnel builders.

And keep in mind that you can integrate ClickFunnels with your favorite tool stack (many Infusionsoft users do just that).

4. ClickFunnels Vs Unbounce

Unbounce is a design-forward page builder. It has one of the most intuitive page builders around and comes with gorgeous templates.

ClickFunnels Vs Unbounce Review

Unbounce Pros

  • Integrates with a range of email marketing tools.
  • The easiest-to-use drag ‘n drop page builder (similar to Wix, you can literally drop an element anywhere and it’ll stick).
  • Create sticky bars and pop-ups.
  • Integrates well with WordPress sites.
  • Check CircleUnbounce’s most affordable package starts at $79/month.

Unbounce Cons

  • Can’t create affiliate center or membership pages.
  • Higher learning curve.
  • Times CircleSlower process for building funnels.
  • Less split testing capabilities.

Which Is Better For You, ClickFunnels or Unbounce?

Unbounce is the better option if your focus is building beautiful landing pages. Their templates are incredibly pleasing to the eye.

If you want to turn them into funnels, so be it, but funnels aren’t Unbounce’s strong suit. If you want to build sales funnels easily, ClickFunnels would be the better option for you.

5. ClickFunnels Vs Kartra

Like ClickFunnels, Kartra is an all-in-one SaaS marketing solution for internet entrepreneurs. If you have a product or service to sell, Kartra’s aim is to help you do it.

ClickFunnels Vs Kartra Review

Kartra Pros

  • Quickly build multi-step sales funnels.
  • Customizable pages.
  • Check CircleIncludes email autoresponder for outreach campaigns.
  • Check CircleSet up an integrated membership site just like with ClickFunnels.
  • Check CircleShopping cart feature and checkout pages.
  • Check CircleDrag ‘n drop page builder.
  • Check CircleStarter plan is $89/month (slightly less than ClickFunnels).

Kartra Cons

  • Drag ‘n drop builder isn’t as easy to use as ClickFunnels.
  • Lacks a large collection or pre-made funnels.
  • Doesn’t integrate with third-party software as well as ClickFunnels does.
  • Times CircleSmaller user community and therefore fewer resources for troubleshooting problems.

Which Is Better For You, ClickFunnels or Kartra?

Out of all the other products in this review, Kartra is the most similar to ClickFunnels.

However, it lacks many of ClickFunnels strongest features, including its collection of high-converting pre-made funnels.

Kartra does allow for more creative page design, but you have to ask yourself if it’s worth the having lower-converting pages and funnels.

ClickFunnels is the better option for you if you’re comparing it against Kartra.

6. ClickFunnels Vs Instapage

Is Instapage better than ClickFunnels? Some people think so.

Instapage may have the ideal balance of functionality, crisp, clean design and useful integrations.

Due to its intuitive landing page software, it’s been referred to by some as the “Apple” of the page builder world.

ClickFunnels Vs Instapage Review

Instapage Pros

  • $99/month if you pay annually ($129/month if you pay by the month).
  • 14-day free trial.
  • Check CircleSimple to use drag ‘n drop editor.
  • Check CircleClassy, non-salesy page designs.
  • Check CircleHeatmaps feature allows you to track where visitors have scrolled.
  • Check CircleIntegrates with ConvertKit, ActiveCampaign, Drip, Infusionsoft and other prominent email managers.
  • Check CircleIntegrates with GoToWebinar to host live events.
  • Check CircleOne-click integration with WordPress.
  • Check CircleOver 200 out-of-the-box landing page templates.

Instapage Cons

  • A/B split testing not available on the basic plan.
  • Page builder doesn’t come with many free images, icons or shapes (not that big of a deal).
  • No ready-to-go funnels.
  • Times CircleNo shopping cart feature to take payments.
  • Times CircleNo affiliate management system.

Which Is Better For You, ClickFunnels or Instapage?

Instapage is a better option if you want to move away from pages designs that have a salesy feel (although you can design and customize ClickFunnels funnels to look however you want too).

If you want to scale and optimize your pages with sophisticated split testing, you’ll need to level up to their Enterprise plan. You can tailor the Enterprise plan package to your specific needs and the price fluctuates at around $179/month.

Instapage doesn’t come with the pre-built funnels that ClickFunnels does, so you’ll need to spend more time setting up your own funnels.

I’d say ClickFunnels offers more value for money here, especially if you’d like to build funnels (and not piece together everything page by page like you’d have to do with Instapage) and be part of a thriving community of Funnel Hackers.

ClickFunnels Pricing Plans

ClickFunnels isn’t the cheapest funnel/page builder out there, but is does pack a lot of value into one package deal.

ClickFunnels is available at two price points:

  1. ClickFunnels Basic ($97/month – Free Trial)
  2. ClickFunnels Etison Suite ($297/month – Free Trial or Half Price For 6 Months)

Standard Plan Is Right For You If:

  • You have less than 20,000 visitors/month
  • Less than 20 funnels
  • Less than 100 pages

With ClickFunnels Basic, you’ll need your own third-party email outreach software like ActiveCampaign or ConvertKit.

You’ll also need to have your own affiliate management system, since ClickFunnels Basic doesn’t come with this feature.

If you ever decide that it’s time to upgrade to Etison Suite, you can save 50% by committing to a 6-month subscription.

Platinum Plan Is Right For You If:

  • You exceed 20,000 visitors/month
  • You exceed 100 pages
  • You’re implementing more than 20 funnels
  • You want to harness the power of ClickFunnels’ Backpack affiliate feature
  • You want access to ClickFunnels’ Actionetics email marketing automation feature

I already showed you the comparison chart between the Basic plan and Etison suite earlier in this in-depth ClickFunnels review, but in case you want a refresher, here it is again:

ClickFunnels Review Pricing Options

ClickFunnels Discount & Free Trial

Still not sure if Clickfunnels is right for you?

No problem.

ClickFunnels offers a 14-day free trial for both their Basic and Etison Suite plan.

Keep in mind that two weeks in nowhere near long enough to test run all the features that come with Etison Suite.

Unfortunately, ClickFunnels doesn’t allow you to pay individually for Actionetics or Backpack. You have to do the full upgrade to Etison Suite or do without them.

If you’re willing to commit to a 6-month subscription, then ClickFunnels is willing to offer you a 50% discount on your monthly rate.

For the people who are ready to go all-out with their ClickFunnels journey, they offer a package deal that includes 6 months of Etison Suite and nearly every educational product they’ve ever created for only $997.

Guarantee & Refund Policy

Let’s talk quickly about ClickFunnels guarantee and refund policy.

First of all, there’s obviously no guarantee that you’ll be successful just because you invest in ClickFunnels. They break it down on their terms page in case you’re interested.

Let’s break down ClickFunnels guarantee and refund policy.

After the 14 day free trial, there are no refund period, and they won’t prorate you any money after you cancel your account. You will keep access to everything until you decide to cancel, just with most other SaaS products, so nothing new there.

If you go for the special 6 months deal of the full Etison Suite for $997, then you’ll have a 30 day no questions asked money back guarantee. Just cancel and request a refund within 30 days and you’ll be refunded in full very quickly.

In other words, you’ve got absolutely nothing to lose to try ClickFunnels as you’ll either have a 14 day free trial to see if you like it, or a 30 day money back guarantee if you go with the full Etison Suite plan.

ClickFunnels FAQs

Here’s a few frequently asked questions (FAQs) people tend to have before signing up for ClickFunnels.

So let’s tackle a few of these questions now.

Do I really need ClickFunnels if I already have an email marketing software and a payment system?

While it’s true that ClickFunnels has built-in follow-up funnels (which is there email marketing feature) and payment capabilities, these are auxiliary features.

If you already have a payment system and an email provider, ClickFunnels should be able to integrate with it.

For example I personally use ThriveCart and ActiveCampaign, and it works perfectly well.

How long before I start seeing results with my funnels?

That depends on the quality of your ad copy and the quality of your product or service, as well as several other factors.

The real asset that ClickFunnels brings to the table their ready-to-go, tested funnel systems.

They give you the best chance possible to start making money ASAP.

How many funnels do I need in order to be successful?

All it takes is one killer funnel to start bringing home the bacon.

From there, keep split testing and optimizing until your conversions shoot through the roof.

On average, ClickFunnel users get the best results with at least 3 funnels, but anything more than 15 is overkill.

How easily can ClickFunnels integrate with my website?

That depends on the type of website you have. ClickFunnels meshes smoothly with WordPress sites. Luckily, WordPress sites make up a hefty chunk of the web. Squarespace sites are much more difficult for ClickFunnels to integrate with.

Do I have to be a tech nerd to use ClickFunnels?

Not at all! If you’re completely naive to the realm of websites and the internet, it may take you a few days to figure out ClickFunnels.

However, that’s likely the case with any similar SaaS program.

After two to three days, even the most tech-ignorant amongst us can figure out ClickFunnels.

ClickFunnels Customer Reviews

What experiences do other marketers and online entrepreneurs have with ClickFunnels?

Not everyone is as stoked about ClickFunnels as the rest of the world.

Then again, some people are.

I’m personally not the biggest fanboy ever to grace the face of the Earth, but I do think it’s a great product for the right business… and I’m a paying CF user for many years.

Here are a few ClickFunnels reviews and testimonials from existing customers who’s currently using it to build and grow their online business:

ClickFunnels Review Testimonial
ClickFunnels Review Testimonial
ClickFunnels Review Testimonial
ClickFunnels Review Testimonial

ClickFunnels Review Summary: Is It Worth It?

Thank you for taking the time to read this in-depth ClickFunnels Review and demo.

I hope you learned something about what ClickFunnels has to offer and whether or not it’s right for you.

It isn’t a good match for every entrepreneur or business, but for the right candidate, it can be a powerful revenue-generating tool.

With their 14-day free trial, it’s a zero-risk opportunity to answer this question for yourself. So long as you have a product or service to promote, give ClickFunnels a go.

The ClickFunnels Facebook group is packed with comments thanking Russell Brunson for helping them make a ridiculous amount of money.

You can even use ClickFunnels to create your first virtual summit!

So what do you think of this ClickFunnels review?  Is it a fit to help you build and grow your business?

Let me know in the comments below… I’d love to hear from you!

Want to Learn More?

I’m Navid Moazzez. I’m a full-time lifestyle entrepreneur, super affiliate, and creator of Virtual Summit Mastery, living my best life in Panama City, Panama and around the world. If you have any questions or comments for me, just send an email or leave a comment below!

  • Hi Navid, fantastic review! I was wondering, what software do you use to create the boxes and structure in the post. Thanks

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